Retail & Hospitality | USI, Rohini
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USI, ROHINI

USI, ROHINI

6. The Sheesham Furniture – Cash Desk, Gondolas, Accessory Stand, Mirrors, and Benches; were all designed and manufactured in Sheesham, a hardwood native to Northern India.

Several stores were executed with this approach, and the high level of component standardization meant that raw space could be converted into a bespoke design with 4 weeks. For their production facility, a complete audit of existing processes was undertaken and documented. The factory floor was then designed to optimize workflow and minimize inter-floor movement using the existing machinery and warehousing strategies.

These projects were executed while collaborating with Mad Cow Design, a design initiative by Ms. Sarika Grover and Ms. Rashmi Sethi.

The 6 objects were:

1. The T-Shirt Wall – USI had a strong T-shirt market and we emphasized that by designing a wall panel that would comprise of several T-shirt fronts stitched together.

2. The Big USI Logo – An oversized logo carved out of wood, meant to be placed at a focal point

3. The Store Window – The typical mannequin arrangement was eschewed in favour of strong brand imagery

4. The Changing Room – The handles were designed as mini-USI logos and the spaces were made comfortable enough for two, eliminating the age-old problem of peeking for approval.

5. The Big Wall – A panel highlighting the brand’s philanthropic initiatives

Workshop

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AKDA integrates the disciplines of architecture, interior design, sustainability and construction under a singular ethos.

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