Retail & Hospitality | USI, Rohini
6. The Sheesham Furniture – Cash Desk, Gondolas, Accessory Stand, Mirrors, and Benches; were all designed and manufactured in Sheesham, a hardwood native to Northern India.
Several stores were executed with this approach, and the high level of component standardization meant that raw space could be converted into a bespoke design with 4 weeks. For their production facility, a complete audit of existing processes was undertaken and documented. The factory floor was then designed to optimize workflow and minimize inter-floor movement using the existing machinery and warehousing strategies.
These projects were executed while collaborating with Mad Cow Design, a design initiative by Ms. Sarika Grover and Ms. Rashmi Sethi.
The 6 objects were:
1. The T-Shirt Wall – USI had a strong T-shirt market and we emphasized that by designing a wall panel that would comprise of several T-shirt fronts stitched together.
2. The Big USI Logo – An oversized logo carved out of wood, meant to be placed at a focal point
3. The Store Window – The typical mannequin arrangement was eschewed in favour of strong brand imagery
4. The Changing Room – The handles were designed as mini-USI logos and the spaces were made comfortable enough for two, eliminating the age-old problem of peeking for approval.
5. The Big Wall – A panel highlighting the brand’s philanthropic initiatives